BBICO was founded by Alun Hughes, who has spent over 30 years working across the developing world representing leading musical instrument brands.

A decade ago, he established BBICO (The British Band Instrument Company), initially focused on supplying military and marching bands throughout the Middle East and Africa.

With deep regional knowledge and a strong network of trusted contacts, BBICO quickly evolved beyond its original scope. Today, the company supports manufacturers in expanding their global presence—not only within the marching band sector, but across wider musical instrument distribution and retail markets.

Over the past 10 years, BBICO has continued to grow its footprint, entering new countries and broadening its product offering to include a full range of musical instruments and accessories. Leveraging its expertise and reputation in developing markets, BBICO now acts as a dedicated sales and marketing partner for multiple brands, while continuing to deliver large-scale government tenders and supply some of the world’s most prestigious marching bands.

How We Can Help
BBICO represents a wide range of high-quality brands, providing everything required to equip a complete marching or military band. With extensive experience handling government tenders across the Middle East and Africa, we have the scale, knowledge, and logistical capability to deliver projects of any size.

We also work closely with distributors worldwide, offering a streamlined service that includes sourcing products and organising delivery in a single, efficient shipment.

For clients looking for something more tailored, BBICO offers fully bespoke solutions. From customised drums and engraved instruments to complete marching band uniforms, we can help you create a distinctive and professional identity.

Whether your requirement is large or small, our team is ready to assist. Get in touch today to discuss your needs or request a quotation.